Project Overview

17 & Central required a flexible digital signage solution to support centre-wide messaging, promotions and tenant campaigns within a busy retail environment. The priority was to improve visibility for shoppers, reduce reliance on printed materials and enable instant content updates across key locations.

The Challenge

• Reach shoppers moving in both directions across main walkways
• Maximise exposure without increasing floor space usage
• Support frequent content changes for events and tenant promotions
• Deploy reliable retail-grade hardware for long opening hours

Positioned for maximum line-of-sight - visibility from both directions without cluttering the space.

High-impact digital content supports tenant campaigns, seasonal messaging and centre promotions.

The Solution

By installing 49" double-sided freestanding digital posters with CMS access, ScreenMoove helped 17 & Central increase the reach of promotions and messaging without cluttering the mall environment.

This solution allows the centre team to schedule and refresh campaigns quickly - supporting retail promotions, wayfinding messages, loyalty campaigns, events and partner advertising.

View freestanding signage options: Freestanding Digital Displays & Digital Posters

The Result

• Stronger visibility for centre-wide messaging and promotions
• Increased exposure thanks to double-sided placement in key walkways
• Faster campaign changes without printing and installation costs
• A scalable signage solution that can be expanded across more zones

What ScreenMoove supplied

• 49" double-sided freestanding digital poster displays
• CMS access for remote updates and scheduling
• Freestanding floor stands for stable placement in public areas
• Professional installation and setup