DIGITAL SIGNAGE • STOREFRONTS • WINDOW DISPLAYS

Why Storefront Displays Outperform Static Posters

Your storefront has seconds to win attention. Digital window displays use motion, brightness and real-time updates to drive footfall and conversions - without the ongoing print costs.

If you rely on posters for window advertising, you are competing in a world where customers scroll, swipe and move quickly. A static poster can still look good - but it cannot adapt, it cannot test, and it is easy to ignore in bright or busy environments.

A digital storefront display (also known as window digital signage or a shop front digital display) is designed to capture attention with motion, stay visible in sunlight, and let you change messaging instantly - across one location or many.

In this guide, we explain why digital storefront displays consistently outperform posters - and how to choose the right solution for your window.

The 7 reasons digital storefront displays beat static posters

1. Motion captures attention automatically

People are naturally drawn to movement. A poster relies on someone choosing to look. Digital signage in shop windows earns attention with subtle animation, short video loops and changing offers.

2. High brightness stays visible in sunlight

Posters wash out under glare and reflections. Window-facing screens need brightness (nits) to stay readable all day. For shop front use, explore 4000 cd/m² commercial displays designed for direct daylight and demanding storefront environments.

3. Update promotions instantly - no printing, no downtime

Posters lock you into one message until you reprint. A digital storefront display lets you update pricing, offers and campaigns in minutes. This is ideal for seasonal promos, flash offers, and live event messaging.

4. Show more content in the same window space

One poster equals one message. Digital displays can rotate multiple products, promos and brand messages. You can schedule breakfast offers in the morning, lunch deals at midday, and clearance pricing in the evening - automatically.

5. Reduce long-term costs and waste

Poster campaigns carry ongoing print and install costs. Over time, digital window advertising screens reduce spend by removing repeat printing, while improving speed-to-market for promotions.

6. Consistent branding across multiple locations

For chains and franchises, posters create inconsistency. Digital signage can keep brand and pricing aligned across locations, with local messaging when needed. Start with our digital window displays and scale as you grow.

7. Improve measurability and optimisation

Digital signage lets you test messaging by time, day or audience. Even simple content changes can lift engagement. With the right setup, you can align window content with footfall patterns and campaign performance.

What to look for in a storefront display

Not all screens are made for window use. Here are the key specifications and decisions that matter for shop front digital signage.

Brightness (nits)

If your display faces a window or sits near strong ambient light, choose a high-brightness model to avoid washed-out content. For direct daylight, explore 4000 cd/m² commercial displays.

Commercial-grade reliability

• Designed for long daily operation (often 16/7 or 24/7 rated models)
• Better heat management for bright environments
• Improved longevity vs consumer TVs

Mounting and VESA compatibility

A secure, tidy install matters for safety and aesthetics. Many commercial displays support VESA mounting patterns for wall brackets and mounts. If you are planning an install, explore wall mounts and accessories.

Content management (CMS) and playback

Decide whether you need an embedded signage player (Android) or an external player depending on your content, network and control needs. ScreenMoove can supply the full solution - display, player and installation.

Storefront display solutions from ScreenMoove

Use these collections as practical starting points for window-facing signage, in-store promotional screens and scalable multi-site rollouts.

Ready to upgrade your storefront advertising?

We supply commercial digital signage displays for shop windows, including high-brightness options for sunlight and reflections.

Call: 020 8191 9223

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