Sony FWD-77XR80/UK BRAVIA 8 XR 77" 4K Ultra HD Commercial TV

Pure black OLED, bright and beautiful
Truly brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism and combined it with an aesthetic slimness and sleek design that blends in beautifully with any environment. Accompanied by cinematic sound direct from the screen, Acoustic Surface Audio+ ensures what you see and what you hear are perfectly matched. You can also enjoy an almost endless library of apps & content via the intuitive Google TV platform.

Every scene brighter with brilliant colour and contrast
More colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

Unmatched realism with XR Processor
Powered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Over a billion vivid, real-world colours
See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Even fast-moving action stays clear and blur-free

XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.

All the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.

Screen speaker, always cinematic
Bring cinema home with sound and pictures, perfectly in sync. Acoustic Surface Audio +™. has actuators behind the screen that vibrate and turn it into a speaker, delivering clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround. Be immersed.
Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS:X support provides unforgettable spatial sound.

Harmonic Presence. Slim and chic for your living space.
Takes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with your environment. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Entertainment you love. With help from Google.
Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.

Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Incredible home cinema experience. IMAX Enhanced, Dolby Vision® and Dolby Atmos®
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos®, for an unbelievable atmospheric and immersive viewing experience.

Eco Remote. Easy to find, clean and use anytime.
Controls everything. Our compact Eco Remote uses approximately 80% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

Eco Dashboard 2 - Check your eco settings. See your power usage.
Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.