Skip to content
Free Next Working Day Delivery On Orders Over £100 ex VAT.
Courier services operating with same-day dispatch, subject to network capacity.*
Availability:
Out of stock
Sold out

£619.43 (Excl. VAT)

Current price - £743.32 (Inc. VAT)
£619.43 - £619.43
Current price- - £743.32
Availability:
Out of stock
  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Paypal
  • Shop Pay
  • Klarna
  • Bank Transfer (BACS)
Trade pricing for verified resellers, proforma issued on official company letterhead for PO processing.
Education & Public Sector Pricing available for schools, universities, NHS, and government organisations. Contact our Public Sector Team on 020 8191 9223 or email info@screenmoove.com.
  • Display Size55"
  • Operating SystemAndroid 9
  • VESA Patterns300x300
  • Panel TypeIPS Panel
  • ResolutionUltra HD (4K)
  • Screen TypeFlat
  • Description
  • Specifications
  • Warranty
  • Downloads
  • Hisense 55BM66AE

    55” 4K Ultra HD Digital Signage Display
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display

    Hisense Commercial Display solutions are perfect for high volume retail and corporate installation. A combination of seamless design and enhanced brightness ensure digital content vividly stands out from the crowd. The Hisense M Series display delivers 500 nits brightness for enhanced visibility in brightly lit environments. This higher brightness helps Hisense Commercial Displays provide better colour accuracy and vibrancy, meaning colours appear more lifelike and true to their intended experience, creating a more immersive viewing experience. Hisense M Series display are engineered for 24/7 operation, making them ideal for mission critical environments with zero downtime required.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    BM66AE SERIES
    FOR ROUND-THE-CLOCK LOCATIONS

    Hisense’s BM66AE Digital Signage Displays (43 - 86”) are perfectly fit for public transport and retail locations. Their slim body design will make them blend into their surrounding and make your on-screen messaging stand out. Their vivid and vibrant colors immerse viewers and will effectively provide them with the information they are looking for. All this with the flexibility and reliability that are required for round-the-clock broadcasting locations due to light sensors, intelligent temperature control and dual-core SOC technology for PC-less offline or cloud based content management. You can rest assure your content will be delivered 24/7 in an elegant,vibrant and reliable way.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Round-the-clock operation
    Designed with dual-core System on Chip (SoC) technology, Hisense displays can be used as reliable digital signage for both offline and cloud based content 24 hours a day, 7 days a week. You are completely free to choose your content management system to help display your advertising. If necessary the internal memory will allow you to upload media into the display for instant broadcast without the need for external hardware or software.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Smart CMS
    Hisense’s CMS platform allows you to edit and arrange playlists, making content management easy and user-friendly. It supports all rich media content in synchronous playback over a multitude of commercial displays. Besides this status monitoring and real-time control will allow you to quickly and centrally respond to any emergency.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    178° Wide viewing angle
    The extra wide 178° viewing angle is a perfect fit for shoppers, employees or visitors that will view displays from diverse angles while passing by.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Landscape & portrait
    Both landscape and portrait orientations are possible, providing you with endless creative and functional possibilities to fulfil your commercial or informative goals.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    500 nits
    With 500 nits maximum brightness the display panels can deliver amazingly vivid imagery anywhere during daytime and nighttime conditions.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Automatic time zone
    When connected to the Internet each display will automatically synchronise to its local timezone. Making sure scheduled media broadcast is always in sync.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Customisation
    Hisense’s displays support a variety of on-screen customisations such as custom startup logo, startup animation, wallpaper and many more. Creating a uniform look & feel for all people working with or viewing the displays.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Auto brightness
    Thanks to our advanced auto brightness sensor Hisense displays will intelligently adjust their brightness to their surroundings. Making sure energy usage is optimised at all times.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Slim design 12mm
    With 12mm bezels the BM66AE displays are the slimmest and most elegant in our range. Making sure your broadcasting content is always the focus of attention.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Dust & humidity protection
    The main board and power board of each Hisense BM66AE display is coated so it will effectively resist the erosion by dust and water vapour in public space conditions.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Fail over
    Stable broadcast is ensured with fail over functionality. When the primary source of content goes down the system will automatically switch to predetermined alternative input. All input sources (HDMI,DVI,VGA,DP) also support auto detect functionality.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Detachable logo
    For customisation needs the Hisense logo has been made detachable. If for instance you want to arrange multiple BM66AE displays to form a video wall the logos can be freely removed.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    1080P Full HD
    The 1080P HD picture quality* ensures perfect colour and rich details in all possible broadcasting surroundings, ranging from shops, to restaurants and office buildings.
    Hisense 55BM66AE 55” 4K Ultra HD Digital Signage Display
    Temperature protection
    The BM66AE displays are resistant to high temperatures and have an automatic temperature control mechanism. They will automatically adjust their backlight brightness when their temperature reaches 75°C to cool the display. At 100°C they will automatically switch to standby mode.

  • Feature Specification
    Panel
    Backlight ELED
    Panel Type IPS
    Size 55’’
    Resolution 3840 x 2160
    Refresh rate 60Hz
    Brightness 500 nits (typ)
    Contrast (typ) 1100:1 (typ)
    Orientation Landscape & Portrait
    Lifetime 50,000hrs
    Operation Hours 7 days x 24 hours
    Control Method
    Remote IR
    RS232 RS232*1 (RJ45)
    Speaker
    Built-in speaker 9W x 2
    Power
    Input AC 100V-240V @ 50-60Hz
    Power Consumption 120W (Max)
    Standby Consumption <0.5W
    Environment
    Operation Temperature 0 - 40°C
    Operation Humidity 20% - 80%
    Connectivity
    WIFI 2.4G/5G
    LAN 10/100Mbps
    Operating System
    OS Android 9.0
    Physical
    Bezel Color Black
    Set Dimension (WxHxD) 1241mm × 714.5mm × 66mm / 48.86" x 28.13" x 2.6"
    Bezel width (T/L/R/B) T: 11.7mm, B: 14.8mm, L/R: 12.2mm
    Net Weight 20.5kg / 45.2lbs
    Packing Dimension (WxHxD) 1374mm × 143mm × 847mm / 54.09" x 5.63" x 33.35"
    Packed Weight 23kg / 50.7lbs
    VESA 300 x 300mm
    Certification
    Standard Certification CB/CE/ErP/cTUVus/CEC/FCC/RCM
    What’s in the box
    User manual
    Remote controller
    Power cord
    Logo accessory
    Available Regions EU, USA, APAC, SA


  • Hisense Premium Commercial Display Warranty

    Hisense proudly provides a unique 3-year de-installation warranty, ensuring seamless operation of your signage and swift solutions if challenges arise.

    Curious about the Hisense Display Collection?
    For any inquiries or additional details on the Hisense Digital Signage Displays, feel free to reach out to our dedicated team at 020 8191 9223 or drop us an email at: info@screenmoove.com
  • Document Type Download Link
    M Series Brochure DOWNLOAD
    55BM66AE Datasheet DOWNLOAD
    M Series User Manual DOWNLOAD
    RS232 Control Document DOWNLOAD

Book a Free Product Demo

Remote or on-site. No obligation.

Integrator or Installer?

Trade pricing, volume discounts, same-day collection.

Request a Trade Account

Education & Public Sector Solutions

Exclusive pricing, flexible terms, and dedicated support for schools, universities, NHS, and government organisations.

Official Purchase Orders We accept formal POs with VAT-compliant invoicing for all verified institutions.
Contract & Volume Discounts Competitive rates for multi-site, long-term, or framework-based deployments.
Dedicated Account Management Single point of contact for lead times, coordination, and sourcing.
Flexible 30-Day Terms Available to verified schools, councils, and government bodies.
Next-Day Delivery

Same-day shipping

Trade Account

Trade account available

Trusted Customers

See Our Latest Reviews

Public Sector Friendly

We Accept Purchase Orders

LATEST CASE STUDIES

See more
  • Woodys Case Study - Digital Signage
    January 14, 2026

    Digital Menu Boards with Custom Curved Mount Installation for Woodys, Andover

    HOSPITALITY • DIGITAL MENU BOARDS
    Four-screen digital menu boards installed for Woodys in Andover, featuring a bespoke curved mounting layout and CMS-controlled content for a bold, immersive menu experience.
    Client
    Woodys
    Location
    Andover
    Sector
    Hospitality, QSR
    Installation Date
    February 2025
    Solution
    Digital Menu Boards + CMS
    Products
    43" Digital Menu Boards
  • Digital Signage & Freestanding Display for Naan Staap, Leicester
    January 14, 2026

    Digital Signage & Freestanding Display for Naan Staap, Leicester

    HOSPITALITY • DIGITAL MENU BOARDS
    Multi-screen digital menu boards and floor-to-ceiling ultra-high-brightness window display installed for Naan Staap in Leicester, delivering clear menus and strong street-level visibility impact.
    Client
    Naan Staap
    Location
    Leicester
    Sector
    Hospitality, QSR
    Installation Date
    May 2025
    Solution
    Menu Boards + UHD Display
    Products
    32" Menu Boards & 49" Display
  • Digital Menu Boards and Window Displays for Karak Chaii
    January 14, 2026

    Digital Menu Boards and Window Displays for Karak Chaii

    HOSPITALITY • FOOD & DRINK
    Digital menu boards and window screens supplied for Karak Chaii in Birmingham, improving menu clarity, speeding ordering, and attracting increased street-level footfall for growth.
    Client
    Karak Chaii
    Location
    Birmingham
    Sector
    Hospitality, Café
    Completion Date
    March 2024
    Solution
    Menu Boards + Window Screens
    Products
    Menu Boards & Digital Window Screen
  • Digital Signage & Installation Service for Henkinz, St Albans
    January 14, 2026

    Digital Signage & Installation Service for Henkinz, St Albans

    HOSPITALITY • WINDOW DIGITAL SIGNAGE
    50-inch 4K window digital signage installed for Henkinz in St Albans, delivering high-impact street-facing promotions with simple USB plug-and-play content updates for retail visibility.
    Client
    Henkinz
    Location
    St Albans
    Sector
    Hospitality, QSR
    Installation Date
    May 2025
    Solution
    Digital Signage
    Products
    50" 4K Window Display
Trusted Store Status

Top Quality Store

Rating status, Exceptional, based on Google’s shopping experience metrics.
Exceptional

Why it matters

Demonstrates consistently strong fulfilment, service, and post-sale experience across Google signals.

Google
Top Quality Store
Built for confidence, next-day delivery options, UK-based support, trade-ready operations.
Request a quote

Have more questions ? Talk to our experts...

Need help choosing the right product?

Need help choosing the right product?

Speak directly with a dedicated Screen Moove expert and get the right solution, first time.

Call us on: 020 8191 9223
Email us: info@screenmoove.com

Contact us

Simply complete our contact form, and we will promptly respond to your inquiries.

If you have any questions or enquiry, please fill out the form below with all of your details and we'll get back to you shortly.