Skip to content
Free Next Working Day Delivery On Orders Over £100 ex VAT.
Trade customer? Call 0208 1919 223 for exclusive trade pricing and priority stock access.*
Official Partner

Sony Bravia FW-98BZ30L 98” 4K HDR Professional Display With Cognitive Processor XR™

SKU: FW-98BZ30L
98"Display size
Ultra HD (4K)Resolution
VA PanelPanel
AndroidOperating system
Built-in OSPlayer features
3 Year WarrantyWarranty

Product description

  • Description
  • Specifications
  • Downloads
  • Sony Bravia 98" 4K HDR Professional Display | Cognitive Processor XR™, 440 nits Brightness, Android TV, 32GB Storage & 24/7 Operation

    Supreme picture quality and brightness in our largest screen size
    It’s BRAVIA at its biggest. Designed to perform flawlessly in demanding professional environments, the super-size 98” BRAVIA FW-98BZ30L boasts cutting-edge technology and installation-friendly features. With 440 nit brightness, cinematic colour, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.


    Cognitive Processor XR™

    The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

    Simple signage
    Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.

    Professionally designed for better business
    Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BRAVIA is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments. Ergonomically positioned lower horizontal levels are easy to grab, making lifting easier and more comfortable.

    Meet more easily
    Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.


    Simple screen mirroring

    Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

    Easier access
    Reduced packing carton size eases transportation. The ability to carry BRAVIA vertically (portrait style) gives easier access in elevators and stairways.

    Flexible content layout
    In-built support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player or PC. On-screen content can be freely laid out using 4K video, still images or even with the HDMI input.

    Side mounted terminals
    All signal connections – including audio, video, networking, control and USB port – are mounted on the side of the display to simplify installation.

    Subtle logo positioning
    The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel. So there’s nothing to distract your audience from immersive, super-size images.

    Portrait and tilt
    Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.


    32 GB internal storage

    The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. 98” BRAVIA doubles internal storage from 16GB to a generous 32GB – giving loads more room on board to hold apps, photos, videos and digital signage.

    Pro Settings
    BRAVIA FW-98BZ30L makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels and block buttons to avoid tampering when the screen’s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

    Get great pictures fast
    Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture settings as well as input control, and more.

    With BRAVIA, sustainability in every scene
    With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realizing efficiency gains from product development right through to customers viewing screens.

    The FW-98BZ30L is registered EPEAT Bronze in 23 countries
    EPEAT is the worlds premier global ecolabel for electronics. EPEAT combines rigorous & comprehensive sustainability criteria with ongoing independent third-party verification for all products in the EPEAT online registry. EPEAT Bronze tier indicates products meet a broad and robust set of criteria, making them a more sustainable purchasing option.

  • Feature Details
    Screen Size 98"
    Brightness 440 cd/m²
    Contrast Ratio 5000:1
    Dynamic Contrast Ratio 700,000:1
    Response Time 6.5 ms
    Resolution 3840 x 2160
    HDR Compatibility Yes (HDR10, HLG, Dolby Vision)
    Aspect Ratio 16:09
    Portrait/Tilt Yes
    Dimming Type Local Dimming
    Panel Type VA
    Backlight Type Direct (Full Array LED)
    TRILUMINOS Display XR Triluminos Pro
    Colour Gamut 95% DCI-P3
    Picture Processor Cognitive Processor XR
    Operation Time 24/7
    Non-Glare Coating No
    Haze 2%
    Viewing Angle 178° (89°/89°)
    Motion Enhancer XR Motion Clarity
    Video Processing XR 4K Upscaling
    Audio Power Output 10W + 10W + 10W + 10W
    Operating System Android TV
    On-board Storage 32GB
    Wi-Fi Certified Yes
    Wireless LAN Integrated
    USB Ports 2 (Side)
    HDMI Inputs 4 (Side)
    Ethernet Inputs 1 (Side)
    Frame Colour Black
    VESA Hole Pitch 600 x 400 mm
    Power Consumption 328 W
    Standby Power 0.5 W
    Dimensions (W x H x D) 2199 x 1255 x 85 mm
    Weight (TV only) 67.2 kg
  • Description Downloads
    Energy Labels Downloads

Technical specifications

Display size / Screen sizes
98"
Resolution
Ultra HD (4K)
Panel type
VA Panel
Screen type
Flat
Brightness
440 cd/m2
Response time
6.5ms
Screen ratio
16:9
Refresh rate
60Hz
Display orientation
Landscape & Portrait
Operating hours
24/7
Operating system
Android
Player features
Built-in OS
VESA patterns
600x400
Warranty
3 Year Warranty
See Before You Decide

Book a Free Product Demonstration

Compare picture quality, touchscreen performance, software and connectivity with guidance from a commercial display specialist.

Remote or on-site No obligation Expert-led session
For Integrators and Resellers

Open a Screen Moove Trade Account

Access project pricing, volume discounts, product sourcing support and faster commercial quotations for your client projects.

Trade pricing Project support Volume discounts
Apply for a Trade Account
Education & Public Sector

A simpler procurement route for schools and public organisations

Access education pricing, purchase-order support, installation services and account management for schools, academies, colleges, universities, NHS organisations, councils and government bodies.

Official Purchase Orders Accepted Verified education and public-sector organisations can order using official purchase orders with VAT-compliant invoicing.
Education and Project Pricing Request tailored pricing for classroom upgrades, multi-site deployments and larger equipment quantities.
Dedicated Account Support Receive one commercial contact for quotations, lead times, installations, product sourcing and rollout coordination.
30-Day Terms Subject to Approval Eligible institutions can apply for approved credit terms aligned with standard education and public-sector procurement.
Purchasing for a school, academy, university or NHS organisation? Register your organisation to request institutional pricing and purchase-order support.
Register Your Organisation
Next-Day Delivery

Same-day shipping

Trade Account

Trade account available

Trusted Customers

See Our Latest Reviews

Public Sector Friendly

We Accept Purchase Orders

TRADE PARTNER PROGRAM

Looking for a Better Price?

Apply for a Screen Moove trade account and unlock exclusive pricing on commercial displays, digital signage, LED displays, mounting solutions and professional AV products.

Exclusive trade pricing Bulk order discounts Dedicated account manager Priority stock support White label delivery to end users Fast UK nationwide delivery
500+ Business Customers
15,000 sq ft UK Warehouse
1,000+ Displays Managed
Next-Business Day Delivery Available
Screen Moove Trade Partner

Register now

Send your details and our team will review your application for trade pricing.
By submitting this form, you confirm that you have read and agree to our Terms & Conditions .

Have more questions ? Talk to our experts...

Get in touch

Speak directly with Screen Moove about your display, digital signage, meeting-room or AV project.

Need help choosing the right product?

Speak directly with a dedicated Screen Moove expert and get the right solution first time.

Contact us

Simply complete our contact form, and we will promptly respond to your inquiries.

If you have any questions or enquiry, please fill out the form below with all of your details and we'll get back to you shortly.

Ready to start your next AV project?

Contact our team of experts today!

Contact Us