LG OLED77B46LA 77" 4K Ultra HD Smart TV 2024

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

What makes LG OLED AI stand apart?

alpha 8 AI Processor
Definitive intelligence at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

AI Customisation
Syncs with how you watch

A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro
Insane realism with authentic charm

AI Super Upscaling
AI fine-tunes the resolution
After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

100% Colour Fidelity & Volume
Scenes shine with lifelike colours
100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.

OLED Care
Boost the longevity of your OLED
Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.

Slimeline Design
Clean lines create a slick impression

As close as it gets
Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.

Vast Size Range
Sized to fit every life
Discover a size for every space and taste with a lineup ranging from 48" to 77".

webOS 24
Make your TV experience yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

Tune into cinematic
marvels and arcade fun

Dolby Vision & FILMMAKER Mode
Authentic movie scenes burst into life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.

Dolby Atmos
Enticing soundscapes surround you
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

Director-approved for advanced processing

Ultimate Gaming
Where fast action never stutters
Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.

Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.

Access to all your favourite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.