LG UR91 50" 4K Smart Ultra HD TV 2023 | 50UR91006LA

Reveal the Last Detail
LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.

α5 AI Processor 4K Gen6
Boost Your Viewing Experience
α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.

Redefine Scale of 4K
Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

See UHD TV on a Whole New Scale
Experience your favorite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit for Full Sound
Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

WOW Interface
Diversified Settings
When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.

webOS 23 new Home
Tailored to Your Liking
From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

My Profile
Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

Quick Cards
Easily find apps, content recommendations and more for various interests including Music, Gaming, Home Office and more in the dedicated Quick Cards.

AI Concierge
Get recommendations for new things to watch based on your voice search history.

Introducing the Perfect Fit in Your Space
LG UHD TV now features a slim design and minimalistic bezel that complement your home interior.

Smart Assistant & Connectivity
LG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

Cinema-Like Immersion at Home
Watch in 4K and enjoy a viewing experience like the ones in the cinema.

Entertainment
Endless Content On Demand
Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

AAA Gaming Begins Here
Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard
Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

HGiG
LG is partnered with some of the big names in the gaming industry, allowing you to enjoy the latest HDR games and immerse yourself in your gameplay.

Cloud Gaming
Get expanded access to your favorite games with Cloud Gaming compatibility through GeForce NOW.

Sustainability
Greener for Better
LG UHD TV's redesigned packaging uses single colour printing and a recyclable box.